LICM 601 | Survey of Media Landscape

"Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment."

"The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research--both active and passive as well as quantitative and qualitative--in all forms of media, including new media such as the Internet, mobile phones and social media."I

"From content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life."