"The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research--both active and passive as well as quantitative and qualitative--in all forms of media, including new media such as the Internet, mobile phones and social media."I
Mass Media Research by Joseph R. Dominick; Roger D. Wimmer
Call Number: P 91.3 .W47 2006
Publication Date: 2005-03-22
"From content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life."