An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. ...
When searching on the web, ask yourself these questions:
Where does all this information come from? Who produced it? How did it get on Google?
How does Google decide the order of the search results? Are there really millions of results?
Why does Google allow us to divide our results into categories such as News, Videos, Shopping, and so on? Why does Google provide search tools (e.g., publication date) and advanced options (e.g., site/domain searching)?
Given all the options, how do we decide what to click on? Which sources are reliable? Do we scroll through all the results?
Watch this and let us know what you think
Watch the video above to understand "how internet can be isolating you to the web of one", if you don't pay attention!