Global Business Strategy by Robin John; Howard Cox; Nigel GrimwadeCall Number: HD 62.4 .G545 1997
ISBN: 0415119790
Publication Date: 1997-03-01
This text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate.