The Filter Bubble by Eli PariserCall Number: ZA 4237 .P37 2011
ISBN: 9781594203008
Publication Date: 2011-05-12
An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. ...