LibGuides: COMM201: Market & Industry Research Articles

Market & Industry Research Articles

Business Source Ultimate This link opens in a new window
Peer-reviewed, full- text journals and references that provide historical information and current trends in business
Select "Company Information" or "Company Profiles" link on top blue bar to access snapshots of the company or company reports from MarketLine, Datamonitor and Life Science Analytics.
This database provides access to over 3,500 full-text journals (including Harvard Business Review), industry and company profiles, trade publications, case studies and SWOT analyses in major fields of business, accounting, commerce, finance, banking, marketing and management
Euromonitor-Passport This link opens in a new window
Passport Global Market Information Database provides business intelligence on countries, consumers and industries; includes statistics, market reports, company profiles and commentary; Search by industries, countries, companies, or regions.
Use this database to find:
- Consumer trends and lifestyles
- Country profiles and demographics
- Global industry information
>>>>You can also find "Company Profiles" or SWOT analysis of companies which have had a significant impact in the related industry.
Passport Global Market Information Database provides business intelligence on countries, consumers and industries; includes statistics, market reports, company profiles and commentary; Search by industries, countries, companies, or regions.
SAGE Business Cases This link opens in a new window
SAGE Business Cases provides the application of topic understanding to data analysis in order for students to grasp real-world examples from the leading businesses in the world. Offered on SAGE’s digital library platform. These cases are integrated with SAGE’s journal, book, video, and reference content, allowing for a rich scholarly environment and enhanced discovery. This database includes more than 1000 cases.
SAGE Business Cases provides the application of topic understanding to data analysis in order for students to grasp real-world examples from the leading businesses in the world. Offered on SAGEs digital library platform. These cases are integrated with SAGEs journal, book, video, and reference content, allowing for a rich scholarly environment and enhanced discovery. This database includes more than 1000 cases.

European Audiovisual Observatory
"The Observatory was created in 1992 in order to collect and distribute information about the audiovisual industries in Europe. By making this information available, the Observatory aims at promoting greater transparency and a clearer understanding of the ways in which the audiovisual industries in Europe function, both from an economic and legal point of view."
Women's Media Center
Provides data and offers analysis on women's representation in the media landscape
Motion Picture Association of America
Includes industry reports, theatrical market statistics, and state by state reports on the motion picture industry.