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LICM 603 | Audiences and Brands: Course Resources

Resources to support Leadership and Innovation in Contemporary Media program

Course Readings

Audience Measurement

Digital Marketing & Social Media

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Reference Sources

Use indexes and abstracts to identify articles in journals by keyword. Some of these databases will include the link to the full text of articles, others may provide citations and brief descriptions. If you do not find the full text of the article you need, perform a title search for the name of the journal to find out if AUD Library has access to the issue you need.