VCST451 : Studio Arts

The Artist's Guide by Jackie Battenfield Using a tough love approach" to pursuing a career in the visual arts, Jackie Battenfield expands on her highly successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists. Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development. Each chapter ends with an insightful Reality Check" interview, featuring advice and useful information from high-profile artists and professionals. The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to their own career.

Artist's Guide to Selling Work by Annabelle Ruston This is an artist's guide to various things he/she should know when trying to sell work: selecting the right gallery, approaching galleries, pricing, terms and conditions, other options, artists' agents, working with publishers, public art commissioners, etc. The book will also contain sample contracts and a list of other legal considerations, notes on websites and Internet sales and lists of useful addresses. This book aims to be every artist's handy guide on how to go about selling their work.

The Artist-Gallery Partnership by Tad Crawford; Susan Mellon; Daniel Grant (Introduction by) Artists, dealers, and gallery owners will welcome this clear explanation of the consignment contracts that lie at the heart of the relationship between artists and galleries. Updates include the latest developments in state laws and all of the current statutes in the 32 states that have laws regarding consignment sales. A thorough discussion of the Standard Consignment Agreement, covering agency, consignment, warranties, transportation, insurance, pricing, gallery commissions, promotion, return of art, and more, plus a ready-to-use contract, is included. Want a clear understanding of art-consignment law? Get The Artist-Gallery Partnership.

Art Market Research by Tom McNulty From the gallery to the auction house, this book explores the major venues of art acquisition. It introduces basic terminology for the art collector and covers the basics of artwork analysis and documentation, including a concise overview of database researching methods and online resources.

Becoming a Graphic Designer by Steven Heller; Teresa Fernandes This user-friendly guide offers a clear and comprehensive review of the types of careers available to today?s graphic designers. Drawing on years of experience at the top of the field, Heller covers the major design industries?from architecture and industrial design to television, film and publishing?as well as advertising, corporate, editorial and other key design disciplines. This is an invaluable resource for anyone interested in launching?or revitalising?a graphic design career.

Graphic Design Portfolio Strategies for Print and Digital Media by Robert Rowe; Gary Will; Harold Linton This book presents the task of creating that all-important portfolio for today's print and interactive design fields in a manageable series of steps.   Portfolio Laboratory for Graphic Design serves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships.  Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field. 

How to Start and Run a Commercial Art Gallery by Edward Winkleman Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: -- write a business plan -- find start-up capital -- find your ideal locale -- renovate the space -- manage cash flow -- promote and grow your new business -- attract and retain artists and clients -- hire and manage staff -- represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Talent Is Not Enough by Shel Perkins &>—Frank Maddocks, President, Maddocks & Company This comprehensive guide includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn: • How to get on the right career path • How to market your services successfully • The best way to determine pricing for your services • How to avoid common legal pitfalls • How to structure projects for success • The secrets of successful teams • How to sustain your business long-term Talent Is Not Enoughprovides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more: • Design planning and strategy • Corporate identity development • Marketing communications • Publication and editorial design • Brand identity and packaging design • Advertising and promotion design • Motion graphics • Environmental design • Industrial design • Interaction design Talent Is Not Enoughis an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA. BONUS Watch for free chapters online! www.talentisnotenough.com

Work for Money, Design for Love by David Airey Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own. In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month.   How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts?   David's readers-a passionate and vocal group-regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today's hyper-networked, global economy.

Writing the Artist Statement by Ariane Goodwin